Every great business has that one-of-a-kind ingredient that makes it unforgettable. This energising programme helps you discover what truly sets your business apart — and shows you how to use it to become magnetic to your dream customers.
This isn't guesswork. You'll be guided step-by-step through the Simple-Growth Business Growth System™ — a proven framework used by global brands and fast-growing small businesses to stand out, scale up, and dominate their space.
In crowded markets, the businesses that win aren't the biggest or cheapest — they're the ones with the clearest identity and the most compelling reason for customers to choose them. That's your Secret Sauce.
With real-world insights and inspiring examples from businesses of all sizes, Kevin helps you discover what makes your business fascinating to the people who matter most — and build a marketing message that turns fascination into loyalty and growth.
Each session is practical and tailored to your business. You'll apply every framework directly to your own situation so the insights are immediately actionable.
Define and clearly articulate your UVP — the specific reason customers choose you over everyone else.
Build a precise picture of your ideal customers, what drives their decisions, and how to connect with them powerfully.
Craft messaging that attracts the right people, builds genuine trust, and makes your business impossible to ignore.
Understand where you sit in your market and how to position your business to command attention and loyalty.
Leave with a ready-to-customise template for your own annual marketing plan — practical, prioritised, and totally doable.
Apply the Simple-Growth System™ to connect your Secret Sauce directly to measurable business growth and increased revenue.
Kevin's programmes carry a Net Promoter Score of +100 — the highest possible rating. Here's what past participants have shared about their experience.
“Kevin is down to earth, genuine about providing guidance to set up his clients for success and has a wealth of business experience.”
“Encouragement, support, knowledge, enthusiasm — Kevin brings it all to every session.”
“I finally understand what makes my business different — and more importantly, how to communicate it. Our enquiry rate has increased noticeably since completing this programme.”
“Kevin helped me see my own business through fresh eyes. We identified our Secret Sauce in our first session and built everything from there. Genuinely transformational.”
“The clarity I got from this programme was worth every dollar. I now know exactly who I'm talking to, what I'm offering, and why they should care.”
“I've done a lot of marketing courses but nothing as focused or practical as this. Kevin has a real gift for cutting through complexity and getting to what matters.”
Kevin D'Ambros-Smith is a Business Growth Expert and Coach with a background at three of the world's leading advertising agencies — DDB, Ogilvy, and Saatchi & Saatchi — where he worked with global brands including McDonald's, IBM, Heineken, and Unilever.
He co-founded nine companies and scaled each from start-up to multi-million-dollar enterprise. Over eight years, Kevin has channelled this experience into coaching hundreds of NZ business owners through his Simple-Growth System™.
Kevin is an approved RBPN service provider and has delivered workshops and programmes for The Icehouse, BNZ, TradeMe, and ATEED.
Accessing RBPN co-funding is straightforward. Here's what happens from the moment you register your interest.
Fill in the form below. Tell us about your business and confirm whether you'd like to apply for RBPN co-funding or attend as self-funded.
A Growth Advisor from your regional RBPN agency contacts you to complete a short discovery session and confirm your co-funding eligibility.
Once approved, you register on the RBPN platform. The Government co-funds up to 50% of the programme fee and you pay the remainder.
Begin your one-to-one programme. Leave with practical frameworks, a clear plan, and the confidence to grow your business faster.
The Management Capability Development Fund supports NZ SMEs to build business capability. Here's what you need to access the co-funding.
The Regional Business Partner Network (RBPN) connects NZ small to medium-sized businesses with the right advice, resources, and capability development support. Funded by the NZ Government, the network comprises 14 regional growth agencies nationwide.
Register your interest and Kevin's team will be in touch within one business day to discuss this programme and your RBPN co-funding eligibility.
Tell us about your business and we'll be in touch within one business day to discuss this programme and guide you through the RBPN funding process.
We aim to respond within one business day.
We'll confirm your RBPN co-funding eligibility and walk you through next steps.
Not eligible for co-funding? You're still welcome to attend at the standard rate.
RBPN co-funding is subject to eligibility assessment. We cannot guarantee a successful outcome.