A focused 2-hour workshop for business owners who are spending on marketing but not seeing the return. Walk away with a clear diagnosis of what's wrong — and a practical plan to fix it.
You're investing real money in marketing — social media, Google ads, email, a new website — but the leads aren't coming in. Sales aren't growing. The phone isn't ringing the way it should.
The frustrating truth is that most marketing underperformance isn't a budget problem or even an execution problem. It's a strategy problem. The messaging is off. The targeting is wrong. The business doesn't have a clear, compelling reason for customers to choose it over the competition.
This workshop cuts through the noise. In two hours, Kevin and Kit give you a structured framework to diagnose exactly what's going wrong in your marketing — and leave you with a clear, prioritised action plan to turn it around.
This isn't a passive lecture. You'll apply the frameworks directly to your own business during the session — so the action plan you leave with is specific to you, not generic advice.
Learn to identify the specific factors causing your marketing to underperform — whether that's weak positioning, misaligned messaging, the wrong channels, or a targeting problem.
Understand and apply a structured framework for evaluating marketing effectiveness that integrates commercial growth strategy with brand and messaging clarity.
Conduct an honest assessment of where your current marketing strategy, brand positioning, and customer messaging are strong — and where the gaps are costing you.
Leave with a clear, prioritised action plan to improve your marketing performance — specific to your business, actionable from the moment you walk out the door.
Kevin and Kit bring together commercial growth strategy and brand marketing expertise — a combination that addresses both why your marketing isn't working and what to do about it at the strategic and messaging level.
Kevin is a Business Growth Expert and Coach with over 30 years in business, including three global agencies — DDB, Ogilvy, and Saatchi & Saatchi — where he worked with global brands including McDonald's, IBM, Heineken, and Unilever.
He has founded or co-founded 9 companies. Since 2017, Kevin has channelled this corporate and commercial experience into coaching 200+ businesses one-on-one across 30+ industries through his Simple-Growth System™.
Kevin has delivered workshops for The Icehouse, BNZ, TradeMe, and ATEED, and is a presenter on The Icehouse Owner Manager Programme. He is an approved RBPN service provider.
Kit Lawrence is an award-recognised creative and brand strategist, and founder of Serious Marketing Strategy. He specialises in brand development, digital strategy, content, and campaign direction — helping businesses sharpen their identity, connect with the right audiences, and build a stronger market presence.
His work spans local government, arts and culture organisations, regional development initiatives, and commercial brands across New Zealand. Kit brings deep expertise in brand positioning and story-led marketing — the craft of turning what a business does into a message customers actually respond to.
Together, Kevin and Kit deliver structured, practical training that connects commercial growth strategy with marketing and brand execution.
Whether you access RBPN co-funding or choose to self-fund, it's the same two hours, the same presenters and the same take-away action plan.
per person · after 75% government co-funding for eligible businesses
*Exact co-funded amount is whichever is lower: 75% of the fee or $75/hour. Final amount confirmed after your Growth Advisor assessment.
per person · no eligibility requirements
Self-funded places are available to all businesses, including those not eligible for RBPN co-funding such as larger businesses or incorporated societies.
This workshop is approved as a one-to-some programme under the Regional Business Partner Network's Management Capability Development Fund. Here's what you need to qualify.
One-to-some workshops are group training sessions where business owners learn the fundamentals of a specific topic alongside up to 25 others. They're short, sharp and focused — delivering practical capability at a fraction of the cost of one-to-one coaching. This workshop is a good example: two hours, a small group, practical frameworks, and an action plan you take away the same day.
Whether you're applying for co-funding or self-funding, here's what happens after you register your interest below.
Fill in the form and choose whether you'd like to apply for RBPN co-funding or attend as a self-funded participant.
Kevin's team contacts you within one business day. For co-funded places, your enquiry is forwarded to your regional Growth Advisor for a short eligibility assessment.
Once approved and registered on the RBPN platform (for co-funded places), or after direct payment (for self-funded), your place in the next available workshop is confirmed.
Join Kevin and Kit for the two-hour workshop. Leave with a diagnosis of your marketing problems and an action plan to start improving your results straight away.
Jonathon TaylorGeneral Manager, M2 Overland“Kevin helped us understand Marketing and develop a strategy for the business that captured the true essence of the M2 Overland Brand.”
Sophie PreenPreen Fashion“Kevin brought real retail and online marketing experience to our fashion business. He helped us with the fundamentals of our brand values to help us move forward in the future. Giving us practical and innovative ideas we could put into action straight away.”
Annelies LeitchFounders at Home Lab“Kevin really understands online retail. He has a knack for identifying what makes the biggest impact on our business, from identifying the right customers to focus on to finding ways to turn browsers into repeat customers.”
Ben LeitchHome Lab Store“Working with Kevin has pushed us to step back and look at the business from the outside. He's easy to bounce ideas off, and he keeps us focused on working on the business instead of getting stuck in the day-to-day.”
Client feedback shared with permission. Results are specific to each business and are not typical.
Two hours with Kevin and Kit can change how your business attracts customers, so you leave knowing exactly what to fix first. Register your interest today and Kevin's team sorts the rest.
Tell Kevin's team a little about yourself and your business, and whether you'd like to attend as a co-funded or self-funded participant. You hear back within one business day.
You hear back within one business day, with next steps and available dates.
Eligible businesses pay as little as $50 per person. You are guided through the RBPN process.
The workshop is available in-person (primary) or online — tell Kevin's team your preference.
Not eligible for RBPN co-funding? Self-funded places at $200 per person are always available.
RBPN co-funding is subject to eligibility assessment, and a successful outcome cannot be guaranteed.